JFRoche Photography captures the incidentals in daily life that highlight "Life's Simple Beauty".

There's nothing quite like a rodeo. 

Some allege that the first official rodeo was born in 1869 in Deer Trail, Colorado, when two groups of cowboys from neighboring ranches met to settle an argument over who was best at performing everyday cowboy tasks, including breaking wild horses, which is today's saddle bronc riding event.

William F. Cody (Buffalo Bill) created the first major rodeo and the first Wild West show in North Platte, Nebraska in 1882. Following this successful endeavor, Cody organized his touring Wild West show, leaving other entrepreneurs to create what became professional rodeo.

No matter where it started, it's one of the most exciting performances you'll ever see. It's man against beast, and often the horse, or bull, is the winner. 


Life's Simple Beauty....It's all around us.


James F. Roche Jr. 

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